Built on truth. Designed for impact.
HALT The Ordinary (HTO) is a brand, communications and reputation consultancy, helping organisations clarify positioning, strengthen narrative and communicate with authority.
In a world of noise and surface-level storytelling, we bring strategic clarity, sharpen narrative and protect reputation, ensuring organisations communicate with purpose and earn trust over time.
HTO partners with founder-led, high-growth and established organisations navigating growth, change or opportunity.
What We Do
We provide senior leadership across brand, creative and communications, bringing clarity and direction when it matters most.
Our work spans brand strategy and positioning, narrative and messaging development, creative and campaign direction, executive communications, and reputation and change communications.
We support organisations through focused brand and campaign initiatives as well as broader advisory partnerships.
How We Work
HTO takes a considered, honest and judgement-led approach.
We work with founders, leadership teams and organisations navigating growth, change or complexity, bringing clear thinking and experienced advice when it matters most.
We don’t believe in unnecessary process. We ask the right questions, challenge assumptions and build work grounded in integrity and practical judgement.
Our work includes focused strategic projects, campaign and launch leadership, as well as ongoing advisory partnerships. We adapt our support to the stage and pace of your organisation.
About HTO
Brand, communications and reputation consultancy for defining moments.
HTO helps organisations navigate growth, change and complexity with clarity and confidence. We work at the intersection of strategy, story and reputation, partnering with founders and leadership teams to define direction, sharpen narrative and deliver work built on sound judgement and commercial understanding.
HTO operates as a senior, flexible consultancy, scaling thoughtfully when required and bringing together trusted specialists and collaborators as needed. Every partnership is grounded in integrity, clear thinking and strategic rigour.
Founder
HTO was founded by Sylvia Hurrell-Mensah, a brand and communications leader with experience spanning consultancy, luxury automotive, fashion, lifestyle and purpose-led sectors.
Sylvia’s work includes leading brand and communications activity for global brands such as Mercedes-Benz, contributing to major cultural moments including London Fashion Week, and partnering with high-profile talent across the fashion, music, film and sport industries. She has also worked closely with founders, leadership teams and institutions across commercial, non-profit and public-sector environments, supporting organisations navigating visibility, scrutiny and change.
With a background rooted in journalism and strategic communications, Sylvia brings clear thinking, sound judgement and integrity to defining moments, setting the standard that underpins HTO’s work.
Let’s Work Together
If you’re looking for experienced support or a strategic partner, we’d be happy to talk.